The playbook

Level up your sales strategy, management approach and tactics.

All posts

one person consulting another person
Sales techniques12 mins

Consultative Selling: Adapting to Evolving Customer Needs

Dan Lever|Jul 12, 2023
sales rep using gap selling with client on computer
Sales techniques18 mins

Gap Selling Methodology: Complete 2023 Framework To Use

Jul 3, 2023
two chess pieces on a chess board
Sales techniques17 mins

The Challenger Sales Methodology: Is It Right For You?

Marissa Taffer|Jul 2, 2023
person selling an enterprise package to another person
Sales techniques21 mins

What Is Enterprise Sales? (Includes Key Tactics + Strategies)

Marissa Taffer|Jul 1, 2023
lightbulb moment graphic
Sales techniques12 mins

What is Buyer Intent Data? Supercharge Your Sales Strategy

Brendan Connaughton|Jun 30, 2023
web designer creating a proposal
Sales techniques18 mins

How to Create a Winning Website Design Proposal

Brendan Connaughton|Jun 29, 2023
sales team working together to close sales pipeline
Sales techniques15 mins

Mastering The Art Of Modern Selling

Sarah Taylor|Jun 27, 2023
planning a presentation
Sales techniques25 mins

Sales Presentations: Crack The Code

Brendan Connaughton|Jun 26, 2023
sales rep following up with a sales lead at the office
Sales techniques12 mins

How to Follow Up Sales Leads Effectively In 2023

Marissa Taffer|Jun 19, 2023
buyer and seller working on a proof of concept together
Sales techniques8 mins

Mastering the Sales Proof of Concept: Your Ultimate Playbook

Brendan Connaughton|Jun 16, 2023
sales person running closing call
Sales techniques12 mins

How To Close Sales Deals: Expert Tips in 2023

Brendan Connaughton|Jun 8, 2023
startup environment - people working
Sales techniques14 mins

11 Buying Signals To Look Out For (Verbal & Non Verbal)

Dan Lever|Jun 7, 2023
sales team working together to close a deal
Sales management13 mins

How to Shorten a Sales Cycle: 6 Proven Strategies

Sarah Taylor|May 25, 2023
piggybank - save money when negotiating
Sales techniques12 mins

Sales Negotiations: How To Navigate Negotiations Like a Pro

Dan Lever|May 24, 2023
sales confidence is important
Sales techniques10 mins

Sales Confidence: 6 Strategies To Harness Assertiveness

Dan Lever|May 18, 2023
salesperson leading discovery call
Sales techniques15 mins

How to Lead Sales Conversations That Drive Results

Brendan Connaughton|May 16, 2023
sales objections graphic
Sales techniques18 mins

Sales Objections: Recurring Examples & How To Handle Them

Steve Findley|May 15, 2023
sales productivity graphic
Sales techniques15 mins

Sales Productivity: How to Maximize Team Outcomes

Brendan Connaughton|Apr 26, 2023